Ways of improving your social media strategy in 2018

As you probably know, social media is here to stay and continues to evolve and grow. If you do not grow and evolve along with it, then you may be lacking an important marketing strategy for your business. A lot of businesses have a profile on social media platforms. However, not all of them have achieved success as most continue struggling. This is mainly because they do not have an appropriate media strategy.

Also, they may be creating several mistakes which are slowing them down. It is important to note that social media is just part of SEO. Therefore, there is more to do than just using it to drive traffic to your website.

How to enhance social media strategy

Upload videos and pictures

tv23erf6vhw378eu2If you want to have your posts to get noticed, it is advisable to use pictures, videos, and images to get the attention of potential customers. In any case, social media is just a visual platform. Therefore, videos and photographs get noticed most. Nowadays, the focus has put a lot of focus on visual appeal. This is evident with its acquisition of Instagram and introduction of Timeline.

Add social sharing buttons

It is easy to construct momentum by using social media networks to encourage users to share content, which you have published on another network. It is advisable to have social media sharing buttons on your website and posts. Moreover, you can append them to your email newsletter content. You do not have to do all the work alone. Encourage your target audience to promote it too.

Publish catchy content

It is advisable to be simple. If you want to benefit from social media, then you should find a way of involving your followers. This is possible by publishing quality content, which people can find quite interesting. If you just post links, your followers will just lose interest. You need to mix it up with interesting content to keep your audience involved. It is fine to post links, but you need to note that social media is just about being social. This means that you ought to involve followers and target audience through interaction.

Reply to everyone

2wvedrfcvgwedThe right way to boost the effectiveness of your posts is by replying personally to each follower. If one takes time to share, comment, or tweet on a post, you should take your time and thank them personally. Most e-commerce businesses wait until there is a complaint to reach out to dissatisfied people.

Top reasons SEO is indispensable for business

Whether it is a small or large business, SEO is quite useful in boosting brand value of any given business. Gone are days when businesses placed large boards and advertisements on radio and television to attract huge audiences.

The growth of internet access and tremendous increase number of internet users has made businesses to rethink their marketing strategy. In fact, many companies are now utilizing the virtual space to attract customers to their websites. This is where SEO comes to help them achieve their objectives. There are several advantages SEO provides which cannot be ignored. In this post, you will learn some of them.

Functions of SEO in business

Mobile-friendly pages

tfgev6whedfu22Nowadays, a lot of people use smart devices to carry out internet shopping, transfer money, and acquire other services. The good thing about SEO websites is that they are mobile compatible and they display content with the required clarity. This has resulted in web traffic increase, and popularity of pages increase over time. If a website is not mobile, then it is bound to get few subscribers as compared to one that is responsive. Thus, having a mobile responsive website is likely to boost your business.

Video marketing

This is an important search engine optimization service which has been proven to increase user engagement. As you know, pictures speak better than words. This explains why video marketing has caught the eyes of SEO professionals. For instance, animations offer detailed information about various services and products. In fact, users get educated and can be converted into permanent customers for the business.

Social media promotions

Nowadays, you will find nearly every business on Twitter or Facebook. Marketing professionals play a vital role in improving the visibility of business through engaging their customers. Moreover, they create an attractive profile with updated posts. A lot of businesses are now using social media networks to target niche audiences and even boost business prospects.

Combining content

t2wgedfcv6hwed7u22One of the useful functions of search engine optimization is content aggregation. It assists users to look for information they look for. Users can share content posted on social media platforms such as Facebook and Twitter. Also, you can have the business website in several languages for easy readability.

Identifying prospective customers

One of the aims of SEO is to make it easy to find prospects that are interested in purchasing products for the company. It is an important step, which optimizes expenditure and increases rankings of a website within a short period.

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