For Immediate Release – March 27 2011

Contact:

Peter Fraterdeus 563 223 8231 / peterf@slowprint.com

(Los Angeles) Matthew Butterick, author of the popular book and website “Typography for Lawyers,” and SlowPrint Letterpress (slowprint.com) have teamed up to create the TFL Print Shop (tflprintshop.com). The TFL Print Shop’s first offering are letterpress business cards that bring together Butterick’s typographic templates with SlowPrint’s top-quality letterpress imprinting.

Butterick notes: “In Typography for Lawyers, I emphasize that typography is a consideration in every document that a lawyer creates. Business cards are no exception. I caution my readers against flimsy and cheap cards. But I know from personal experience that getting cards professionally printed isn’t as easy as it ought to be. The TFL Print Shop makes it easy. Also, I’m a huge fan of letterpress printing. SlowPrint does great work, and I’m very happy that we’re bringing letterpress to a wider audience.”

Clients will place an order through the TFL Print Shop website (http://tflprintshop.com) by selecting one of the available templates and providing their contact and information. This will then be expertly arranged for the press by SlowPrint, and imprinted (on approval) in an elegant matte black on Mohawk Paper’s Strathmore Writing 110# Cover stock. Pricing is set at $299 per 1000 or $249 for 500 cards. Payment will be through SlowPrint’s PayPal interface.

Peter Fraterdeus, President of SlowPrint’s parent Semiotx, Inc. said “We’re extremely pleased to be offering SlowPrint letterpress imprinting with Typography for Lawyers. Our letterpress impression applied to Matthew’s exquisite typographic templates will provide our clientele with a world-class business card, subtle in presentation, but truly unmistakable.”

Firms needing cards for multiple partners will be able to order batched groups at special rates. Slowprint Letterpress quotes custom business cards (multiple colors, double-sided, special stocks, etc) on the website estimator at http://www.slowprint.com/business-cards

The TFL Print Shop will be open for business starting March 27, 2011.

[SlowPrint Letterpress Studio is a trade name of Semiotx, Inc. (semiotx.com)]

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