Marketing is a core activity of every business. If a company does not market itself well, it will never achieve its objectives. In the modern world of globalization, businesses cannot ignore search engine marketing. That is why the demand for Search Engine Optimization (SEO) services have been increasing in the recent times. Here is a simple guide on what to expect from an SEO firm as far as marketing your business is concerned.
Search Engine Marketing (SEM)
Most people look for product-related information online through search engines. As they do so, they can be directed to a specific online store through SEM. As the name suggests, SEM entails posting advertisements on Search Engine Results Pages (SERPs). As the search engines provide the solutions, they also display ads that are relevant to the search keyword. For example, if a person is looking for SEO services, advertisements that are relevant to SEO services are displayed on the SERPs. Clicking on these ads directs the searcher to the marketer’s site. Pay-Per-Click (PPC) is one of the most common SEM advertising platforms today.
Search Engine Optimization (SEO)
SEO is very similar to SEM. While SEM is concerned with displaying ads on search engine results pages, SEO is involved with ranking on these same pages. Search engine optimization ensures that, for a specific keyword, a website ranks high on the SERPs. There are several things that a business can do to have a high SEO ranking, but identification of the target group is the most important of them. As a rule of thumb, you get people to your site first before you can sell your product to them. For this reason, the first goal of an SEO company such as the Promark Business Solutions is to generate leads to the website. Then, with time, the company can come up with an SEO campaign that only attracts the relevant traffic. Converting this traffic into business is easy. Additionally, once the target group is identified correctly, it is also easy for search engines to place the relevant ads on the SERPs appropriately where both SEM, as well as SEO strategies, are applied.
A Combination Of Both SEO & SEM
A combination of both SEM as well as SEO is the powerhouse of modern marketing for businesses. This is because SEO puts the company at the top of search engine results pages, where ads relevant to the keyword are displayed. In this case, the searcher can decide to click on the ads or the URLs displayed. If you have combined both strategies, those who click on the URLs, as well as those who click on the ads, are both directed to your site as long as you have created landing pages that attract rather than dissuade visitors. This is a winning combination, as it will ensure that there is a beehive of activities on your site as visitors come in while others move out, having done business with you. It is, however, worth noting that both SEM, as well as SEO strategies, require a precise specification of the objectives of the business in question as well as the creation of bug-free landing pages to be successful. A mobile version of the main website will also help a great deal.